sex sells…
“We contracted bars in the main discos in the uruguayan night life, where beautiful girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drink and the level of alcohol descended, they undressed a gorgeous girl. As a result, at the end of the night), the AXE GLASS was the only one that didn’t end up on the floor, but in the boys’ homes.”
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